About BNI

Our Philosophy

The philosophy of this organization is built upon the idea of “Givers Gain®.” By giving business to others, you will get business in return. This is predicated on the age-old idea of “What goes around comes around.”

Our Mission

The mission of BNI is to help members increase their business through a structured, positive, and professional “Referral Marketing” program that enables them to develop long-term, meaningful relationships with quality business professionals.

Belonging to BNI is like having dozens of sales people working for you …Referral Marketing

… because all of them carry several copies of your business cards around with them. When they meet someone who could use your products or services, they take out your card and recommend you*. It’s as simple as that. It’s simple because it’s based on a proven concept that BNI Founder Dr. Ivan Misner called “Givers Gain®.” “If I give you business, you’ll give me business and we’ll both benefit as a result.”

Annually members of BNI South Africa pass thousands of referrals…

…which generate millions of  Rands worth of business. BNI is a business and professional networking organization that allows only one person per professional classification or specialty to join a chapter.

Would you like to increase your business by 20%, 30% 50% or as much as 100%?

You can see results like this. Many have. Some participants have added as many as 50 new clients in the first 2 years. Successful businesses depend on Referral Marketing. Referral Marketing is the best advertising there is.

BNI provides a structured and supportive system of giving and receiving business.

It does so by providing an environment in which you develop personal relationships with dozens of other qualified and quality business professionals. By establishing this “formal” relationship with other people, you will have the opportunity to substantially increase and grow your business.

In this short video, Mike Levin (National Director for BNI South Africa) explains what BNI is about.

Dr Ivan Misner, founder of BNI also explains BNI’s vision, mission and philosophy.